Contextual Statement
The domain of positive thinking became popular in the 1990s but was first investigated in the 1950s. Exploring personal value proposition related to traits of optimism and happiness stemming from reading and podcasts “Crappy to Happy” by Cass Dunn, Brisbane psychologist.
Design Intent
The design intent for optimist, to design a typeface that will communicate the feeling of connection and optimism promoting happiness.
Research
Benchmarking for typography style and accessing ranking statistics for podcast popularity in the wellbeing genre, interesting insight
top 3 places held by males.
Outcome
Optimist is quirky and a highly expressive design successful in projecting the feeling of lightness and happiness this can also
be a negative limiting it’s use to designs that are bold and up-lifting in nature.
Optimist
Twogether Hand Lettered Typeface Loneliness Interactive Installation