Contextual Statement
Coronary heart disease is the largest factor in decreasing life expectancy from the age of 60, according to the Australian Bureau of Statistics.

Design Intent
Ruby is a brand developed to empower older members of the community to exercise regularly and reduce the risk of coronary heart disease through the use of an App. 

Research
The brand is based on the “everyman and belonging” archetype, design process identified the target audience for Ruby.

Outcome
The App was a secondary concern, the purpose of this project was to design a brand and branding assets for a fictional product. 

Ruby